5 dimensions. 1 PDF. 48 hours.
Strategy
Is your wedge real? Who is the buyer, what do they hire your product for, and where are you under-leveraged on positioning, ICP, and competitive moat.
UX
First-time-user friction, navigation, copy, empty states, perceived speed, and the silent dropoffs that lose you trial-to-paid conversion.
Engineering
Architecture smells, scaling cliffs, security gaps, perf footguns, and the technical-debt items that will cost you 3x in six months if untreated.
Distribution
Where do users actually come from, where should they come from, and the 3 channels you have not tried that match your product surface area.
Monetization
Pricing, packaging, expansion paths, and the revenue you are leaving on the table by not gating, bundling, or charging the right anchor.
I have paid consultancies $25K for less. The Strategy section alone reframed how I pitch the product.
Brutal in the right way. Nothing was vague. Every fix had a reason and a how.
Got it back in 41 hours, sat with my team for an hour, and shipped 4 of the 7 fixes that week.
One price. One audit. Save $13,500+ vs. a boutique consultancy.
Starter
Strategy and monetization audit — the two dimensions with the highest leverage for most products.
- 5 dimensions audited (Strategy, UX, Eng, Distribution, Monetization)
- Each dimension scored 1-5 with reasoning
- 3 highest-leverage wins per dimension
30-day money-back guarantee
First Principles Audit
A 48-hour deep audit of your product, end to end. PDF report delivered to your inbox.
- 5 dimensions audited (Strategy, UX, Eng, Distribution, Monetization)
- Each dimension scored 1-5 with reasoning
- 3 highest-leverage wins per dimension
- 3 most urgent risks per dimension
- 7-day action list — what to ship Monday
- PDF report delivered within 48 hours
- One follow-up email round to clarify findings
- Done by an operator, not an intern
30-day money-back guarantee